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Meet Our Experts

Louisa Daniels

Louisa Daniels

Louisa Daniels

Founder and Lead Analyst

With over 15 years of experience in business analytics and process improvement, I specialise in helping small businesses find clarity, structure, and momentum. I’ve worked across industries from eCommerce and logistics to education and aged care, but my real passion lies in helping everyday business owners cut through the noise and build something that truly works.

I combine analytical thinking with a human-centred approach, breaking down complex problems and finding practical, personalised solutions that stick. I don’t do corporate fluff or jargon — I work with you to make smart, lasting change.

Strengths: Strategic reporting, workflow design, process improvement, data storytelling, seeing the hidden problems you didn’t know were holding you back.

Sköll

Louisa Daniels

Louisa Daniels

Chief Pawformance Officer

Specialising in morale boosting, sock theft, and strategic nap placement, Sköll takes his role as office companion very seriously. Known to make surprise video call appearances, he provides emotional support, mandatory walk breaks, and rigorous snack inspections.

Strengths: team morale, movement reminders, snack surveillance, being a very good boy.

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